Lyft subscription plan is the future of ride hailing

Starting today, US customers of the ride-sharing app Lyft, can sign up for an all-access subscription plan instead of paying for rides on a ride-by-ride basis. By the end of the week, everyone in the US will be eligible for the plan. The result should be increased usage of Lyft, putting pressure on bigger rival Uber.

Lyft’s All-Access plan costs $299 a m…