Starting today, US customers of the ride-sharing app Lyft, can sign up for an all-access subscription plan instead of paying for rides on a ride-by-ride basis. By the end of the week, everyone in the US will be eligible for the plan. The result should be increased usage of Lyft, putting pressure on bigger rival Uber.
Lyft’s All-Access plan costs $299 a month for up to 30 separate rides of $15 or less. So while this is not an 'all you can eat' plan. For a power user of ride share apps, it represents a discount of up to one-third for 30 rides a month.
If a ride is greater than $15, one would simply pay the difference. But even rides past the initial 30 in a month are discounted 5%. There is no rollover. Now, Lyft decided on this price point because it tested other plans. There was a cheape...
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Edward Harrison is the founder of Credit Writedowns and a former career diplomat, investment banker and technology executive with over twenty five years of business experience. He has also been a regular economic and financial commentator in print and on television for the past decade. He speaks six languages and reads another five, skills he uses to provide a more global perspective. Edward holds an MBA in Finance from Columbia University and a BA in Economics from Dartmouth College.