More on Amazon’s coming assault on retail using Whole Foods as its brick and mortar extension

As I wrote in today's newsletter, the New York Times' take on Amazon's recent announcement about grocery deliveries at Whole Foods is all wrong. Their take was that Amazon was playing 'catch-up' for once. And they focused only on the grocery business.

Those aren't the issues. What's happening is that grocery delivery is a test case, a beach head, for the wider Amazon assault on same-day delivery of a full complement of Amazon merchandise. And so, Whole Foods will become the brick and mortar extension of Amazon.
The grocery announcement
Six months ago, Amazon launched Prime delivery with a two-hour window. Now the online retail chain is saying it can offer thirty-minute pickups in Sacramento and Virginia Beach stores. And the plan is to expand this service across the US later in the year. ...

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