More on Amazon’s coming assault on retail using Whole Foods as its brick and mortar extension

As I wrote in today's newsletter, the New York Times' take on Amazon's recent announcement about grocery deliveries at Whole Foods is all wrong. Their take was that Amazon was playing 'catch-up' for once. And they focused only on the grocery business.

Those aren't the issues. What's happening is that grocery delivery is a test case, a beach head, for the wider Amazon assault on same-day delivery of a full complement of Amazon merchandise. And so, Whole Foods will become the brick and mortar extension of Amazon.
The grocery announcement
Six months ago, Amazon launched Prime delivery with a two-hour window. Now the online retail chain is saying it can offer thirty-minute pickups in Sacramento and Virginia Beach stores. And the plan is to expand this service across the US later in the year. ...


As this site is now reader-supported via Patreon, the remainder of this article is only available to subscribers at a specific patronage level. Articles at patronage levels BRONZE, SILVER, and GOLD are denoted by the categories in blue capital letters above the post. Posts categorized DAILY are available to both SILVER and GOLD patrons.

Click here to join. Your readership is greatly appreciated!

Registered users can log in by entering details here or below.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More