Amazon’s new TV streaming strategy reinforces its incremental approach

Amazon. It is a highly-valued stock in the equities market – one that many point to as proof of a burgeoning technology stock bubble in the US. But for all the controversy over valuation, it is undeniable that Amazon is a big force in the Internet. In my view, it may be more powerful than Google, Apple, or Microsoft in terms of reach and influence. I will explain below.
I chose to focus on Amazon today because I haven’t written on the technology sector in a while. And later today, Amazon is coming out with a set-top box to rival Roku and Apple TV, moving it into another area in the digital world.
There are a number of stories on the set-top box. One is that Amazon is moving full scale into the TV business with a TV network. That’s Wired’s headline. Another is that Amazon just wants to do...


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