My thesis for the smartphone industry is that the industry will be increasingly driven by the conversion of price-sensitive buyers in developed and emerging markets from lesser phones or no phones to smartphones. The market for high-priced mobile devices in developed economies is saturated. Almost everyone who is willing to purchase an expensive smartphone has done so. Therefore, the market for expensive smartphones is now dependent on the consumer upgrade cycle like the PC market before it. This will put inexorable downward pressure on handset average selling price.
[ismember]But, there are a lot of consumers out there that will get a smartphone if the price is right. My own mother is a perfect example. She upgraded from a feature phone to a smartphone this year largely because she was ...
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Edward Harrison is the founder of Credit Writedowns and a former career diplomat, investment banker and technology executive with over twenty five years of business experience. He has also been a regular economic and financial commentator in print and on television for the past decade. He speaks six languages and reads another five, skills he uses to provide a more global perspective. Edward holds an MBA in Finance from Columbia University and a BA in Economics from Dartmouth College.