For some reason there seems to be a lot of angst associated with the release of the iPad mini, with Apple shares falling over 10% in recent weeks. If you recall, Apple had a mini correction earlier this year when they missed earnings but they have since gone much higher nonetheless. The FT's story o Apple gets the issue right. The iPad mini is not disruptive even in the way the iPad has proved to be to notebook and netbook sales - something I discussed when the iPad was launched. It's not an offensive push into a hot new market. Instead, I see it as a defensive move by Apple to shore up weakness in its product offering because Google and Amazon are attacking the tablet space with cut-rate products.
The question is whether this is going to work. It's hard to say near-term. I am pretty sang...
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Edward Harrison is the founder of Credit Writedowns and a former career diplomat, investment banker and technology executive with over twenty five years of business experience. He has also been a regular economic and financial commentator in print and on television for the past decade. He speaks six languages and reads another five, skills he uses to provide a more global perspective. Edward holds an MBA in Finance from Columbia University and a BA in Economics from Dartmouth College.