The Kindle Fire was a master stroke by Amazon to entrench it's content and shopping platform in consumer households, especially because Apple's premium pricing left the door open for Amazon to fill a void at a lower price point as the iPhone has done for Android phones in the handset market. The fire used the 'open' Android platform as the operating system for its device, but the OS was forked with a heavily customized version to highlight Amazon products and services.
This move by Amazon was both a boon for and threat to Google. The boon to Google came from the use of the Android platform and the sunk costs that tie a user to any platform in the form of apps purchased and user experience. In the age of cloud computing, it is easy to move from one platform to another. For example, I have ...
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Edward Harrison is the founder of Credit Writedowns and a former career diplomat, investment banker and technology executive with over twenty five years of business experience. He has also been a regular economic and financial commentator in print and on television for the past decade. He speaks six languages and reads another five, skills he uses to provide a more global perspective. Edward holds an MBA in Finance from Columbia University and a BA in Economics from Dartmouth College.