Is The Amazon Phone a Boon or Threat for Google and Android?

The Kindle Fire was a master stroke by Amazon to entrench it's content and shopping platform in consumer households, especially because Apple's premium pricing left the door open for Amazon to fill a void at a lower price point as the iPhone has done for Android phones in the handset market. The fire used the 'open' Android platform as the operating system for its device, but the OS was forked with a heavily customized version to highlight Amazon products and services.
This move by Amazon was both a boon for and threat to Google. The boon to Google came from the use of the Android platform and the sunk costs that tie a user to any platform in the form of apps purchased and user experience. In the age of cloud computing, it is easy to move from one platform to another. For example, I have ...


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