Why Nokia and Microsoft are getting together

If you saw the last round of data for the burgeoning mobile market, you would understand exactly why Nokia and Microsoft are banding together. These two companies are also rans in a market that has shifted away from voice communication to data and internet as the driving factors. According to Gartner, Nokia’s Symbian operating system is still the  dominant one amongst all mobile handsets but to the smartphone is where the market is moving. The result: Nokia and Microsoft are haemorrhaging share.

gartner smartphone 2010

Look at the comScore data. They tell a different story.

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Nokia Mobile Share 2010-12

Microsoft Mobile market Share 2010-12

Android is the real mover in the mobile OS marketplace. And Nokia still has to contend with RIM and Apple. So Nokia’s getting together with Microsoft makes sense as software meets hardware. It gives Microsoft a guaranteed entry into the market via the largest device manufacturer and eliminates the need for Nokia to spend billions on software development.  Some ask: "why the two don’t simply merge?" That’s easy: national pride. Nokia carries the Finnish banner in the global corporate world. Their being swallowed by Microsoft doesn’t seem likely. Can they bring back the magic, though? I doubt it but this is the best way forward for both. Video below.

 

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1 Comment
  1. Spc says

    The only way Microsoft is capable of competing is from position of utter dominance, otherwise it just burning cash big time. Its mobile endeavors are laughable – KIN, Zune.
    First child is supposed to come by the end of the year, by that time we’re going to have Android 2.5 and 3.something – with features Win Phone 7, won’t have . Tablets from Nokia ?? They had a overpriced netbook nobody wanted.
    Win7 won’t run on low end hardware – it requires snapdragon chip – so Nokia will have it’s Symbian leftovers ridden to death. Android runs fine on anything.
    Also, I find this exec-here-CEO-there thing not very kosher, it isn’t right, it reeks.
    What about patents, will Nokia sue Android?? European Commision should take a closer look at it.

  2. Spc says

    The only way Microsoft is capable of competing is from position of utter dominance, otherwise it just burning cash big time. Its mobile endeavors are laughable – KIN, Zune.
    First child is supposed to come by the end of the year, by that time we’re going to have Android 2.5 and 3.something – with features Win Phone 7, won’t have . Tablets from Nokia ?? They had a overpriced netbook nobody wanted.
    Win7 won’t run on low end hardware – it requires snapdragon chip – so Nokia will have it’s Symbian leftovers ridden to death. Android runs fine on anything.
    Also, I find this exec-here-CEO-there thing not very kosher, it isn’t right, it reeks.
    What about patents, will Nokia sue Android?? European Commision should take a closer look at it.

Comments are closed.

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